01
Marketing Strategy & Execution
- Integrated campaigns: social media, email, digital channels
- Monthly content planning sessions aligned with brand strategy
- KPI tracking and performance reporting
- Paid media strategy & management (Facebook, Instagram, TikTok, Google Ads)
- Conversion rate optimisation (CRO)
- Email marketing & automation (funnels, nurture sequences, re-engagement campaigns)
- Full Social Media Management
- Content Creation and Execution
- Analytics review and optimisation recommendations
02
Brand Strategy & Creative
- Brand positioning & messaging
- Logo design, visual identity, full branding support
- Packaging & product branding and design for retail, e-commerce, and subscription models
- Visual brand systems (brand book, typography, colour palette, iconography, social templates)
- Copywriting & messaging strategy (website, product descriptions, marketing campaigns)
- Photography & videography execution and strategy
- Campaign Shoots (ecommerce, lifestyle and on-location)
- Model sourcing, coordination & briefing
- Mood Boarding & In-person ideation sessions
- Rebranding projects (full strategic brand refresh)
03
Strategic Development
- International supplier trips and sourcing visits
- Focused strategic intensives for complex challenges
- Full-service product launches
- Brand audit & growth blueprint
- Crisis management support
- Mediation for internal or external disputes
- Public speaking & presentation coaching
- Business registration and trademarking
04
Events & Brand Activations
- Events & Brand Activations
- Live events, pop-ups, experiential activations
- Launch campaigns & engagement-focused activations
- Workshop facilitation (internal teams or customer-facing)
- Trade show/conference strategy (pre-event planning, on-site execution, post-event follow-up)
- VIP / high-profile brand event planning and execution
05
UGC & Influencer Campaigns
- User-generated content campaigns (strategy → execution)
- Influencer selection, outreach, and partnerships
- Amplification strategies for reach & engagement
- Community-building initiatives (membership groups, Slack/WhatsApp communities)
- Customer affiliate programme execution and management
06
Business Advisory & Growth Strategy
- Ongoing Support – bi-weekly hourly calls to keep your business on track and ensure strategic decisions align with growth goals
- Monthly Strategy Sessions – regular check-ins to review KPIs, optimise campaigns, and plan next-stage growth
- Operational audits & team optimisation
- On-site visits/support
- Pricing, margins, and profitability guidance
07
Go-to-market launches & expansion strategy
- Investor/stakeholder deck preparation
- Financial planning for cash flow protection and revenue projections
- Strategic recommendations for scalable growth
- Leadership coaching & high-level decision-making guidance
08
Add-Ons
- Fractional COO Support – Outsourced team to ensure scalability post launch
- Recruitment direction and support – Ensuring you’re hiring the best talent within your team
- Personal Brand Management – Working to gain speaking engagements, podcast opportunities + more
